After a person subscribes to your email list, you want to send them an email to welcome them. This email should be automated to arrive instantly in a new subscriber's inbox.

You can create an entire series of automated emails to send to a new subscriber. This can help build trust, educate them on your offerings, and drive traffic as you ultimately nurture them towards one of your offerings.

To get people to open and read your welcome emails, use attention-grabbing subject lines like:

Thanks for subscribing! Here's your free [insert resource name here]
Download your free [insert lead magnet title here]

In the body of the email, here are some things you should do:

Thank them for subscribing to your email list
Introduce yourself and your brand
Remind them what your lead magnet will help them achieve
Insert the link to access or download the lead magnet
Tell them what to expect as a member of your community
Invite them to connect with you on social media

Test your email system

Before you start promoting your lead magnet, you'll need to test everything to ensure that the system is working as it should. The last thing you want is for someone to subscribe to your list and not receive the lead magnet at all.

The best way to do this is to subscribe to your own list from both your landing page and opt-in form(s). Make sure the confirmation page, welcome email, lead to your lead magnet, and automated email series (if you set it up) are working perfectly.

Once you've confirmed that everything is working as it should, you can start promoting your landing page and website through blogging, guest posting, social media, paid ads, direct outreach, and other channels.

M5:S- - Create landing pages and opt-in forms to collect emails

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