Brand Management: Success with Product Management Functions

In today’s hyper-competitive business world, a strong brand is more than a logo—it’s the promise, perception, and personality that connects with customers. Brand Management is the art and science of creating, nurturing, and growing brands that stand out, inspire loyalty, and drive business success. This course will take you on a journey from understanding the fundamentals of branding to mastering advanced strategies for brand growth, valuation, and communication in a digital, global marketplace.