Corporate Communications and Media Relations Management

What You'll Learn

• Understand the meaning| functions and importance of corporate communication, Explain the historical development of corporate communication and public relations, Analyze corporate identity| branding| image and reputation management, Develop communication strategies and strategic messaging plans, Understand strategic planning and campaign management processes, Apply basic business research methods| measurement and scaling techniques, Understand media relations and message framing strategies, Identify and analyze stakeholder relationships using tools such as the Power Interest Matrix and Salience Model, Explain the role of Corporate Social Responsibility (CSR) and corporate citizenship, Develop CSR communication strategies for organizations, Understand issues management and crisis communication processes, Evaluate different crisis communication strategies and response models, Apply practical communication techniques for organizational reputation management and crisis response