his module lays the foundation for everything that follows in the digital marketing journey. From understanding what marketing really means to mastering core principles like the 4Ps, advertising fundamentals, and marketing plans, you'll develop the strategic thinking every marketer needs.
Elevate your marketing from functional to high performing. This advanced module dives into the strategies, metrics, tools, and frameworks that separate good marketing from great marketing.
To research, design, and present a real-world digital marketing campaign for a product, service, or personal brand applying the strategies and concepts learned in Modules 1 and 2
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