BEGINNER
Search Engine Marketing
Unlock the power of paid search and take your digital marketing skills to the next level! This hands-on Search Engine Marketing (SEM) course will teach you how to drive targeted traffic, generate high-quality leads, and maximize ROI through strategic PPC campaigns.
12 enrolled
2h 29m
BADGE
What You'll Learn
- Drive targeted traffic and generate high-quality leads with SEM
- Maximize ROI through strategic PPC campaigns
- Learn hands-on skills for search engine marketing
- Enhance digital marketing capabilities with paid search
- Apply SEM techniques to boost online visibility and conversions
Course Content
Preview Videos
Final Project
Launch and Optimize a Search Campaign
Objective: Create and simulate a complete SEM strategy using Google Ads or Microsoft Advertising, including campaign setup, keyword planning, ad creation, and performance optimization recommendations.